Sinh ra v\u00e0 l\u1edbn l\u00ean trong th\u1eddi \u0111\u1ea1i b\u00f9ng n\u1ed5 Internet, \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac v\u1edbi nhi\u1ec1u n\u1ec1n v\u0103n h\u00f3a t\u1eeb s\u1edbm qua m\u1ea1ng v\u00e0 smartphone, gen Z (sinh n\u0103m 1996-2012) th\u01b0\u1eddng y\u00eau th\u00edch nh\u1eefng ng\u00e0nh h\u1ecdc g\u1eafn li\u1ec1n v\u1edbi c\u00f4ng ngh\u1ec7 hay c\u00f3 y\u1ebfu t\u1ed1 qu\u1ed1c t\u1ebf. Trong \u0111\u00f3, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 logistics l\u00e0 hai ng\u00e0nh h\u1ecdc \u0111\u01b0\u1ee3c nhi\u1ec1u b\u1ea1n tr\u1ebb sinh n\u0103m 1996 quan t\u00e2m v\u1edbi k\u1ef3 v\u1ecdng c\u00f3 \u0111\u01b0\u1ee3c c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p t\u1ed1t, \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m nhi\u1ec1u \u0111i\u1ec1u m\u1edbi m\u1ebb.<\/p>\n
Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/h3>\n
C\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a Internet, c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn v\u00e0 tr\u1edf th\u00e0nh k\u00eanh b\u00e1n h\u00e0ng kh\u00f4ng th\u1ec3 thi\u1ebfu t\u1ea1i nhi\u1ec1u qu\u1ed1c gia. \u0110\u1ed3ng th\u1eddi, tr\u01b0\u1edbc \u1ea3nh h\u01b0\u1edfng c\u1ee7a d\u1ecbch b\u1ec7nh, nhu c\u1ea7u mua s\u1eafm tr\u1ef1c tuy\u1ebfn kh\u00f4ng ng\u1eebng t\u0103ng l\u00ean, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i \u0111\u1ec3 c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u0103ng tr\u01b0\u1edfng v\u00e0 m\u1edf r\u1ed9ng kinh doanh. Nh\u1edd v\u1eady, c\u00e1c c\u00f4ng vi\u1ec7c li\u00ean quan \u0111\u1ebfn l\u0129nh v\u1ef1c n\u00e0y c\u0169ng c\u00f3 ch\u1ec9 ti\u00eau tuy\u1ec3n d\u1ee5ng l\u1edbn c\u00f9ng m\u1ee9c l\u01b0\u01a1ng h\u1ea5p d\u1eabn.<\/p>\n
N\u1eafm b\u1eaft \u0111i\u1ec1u n\u00e0y, trong n\u0103m h\u1ecdc 2021-2022, tr\u01b0\u1eddng Cao \u0111\u1eb3ng Hoa Sen tri\u1ec3n khai \u0111\u00e0o t\u1ea1o ng\u00e0nh h\u1ecdc Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Ng\u00e0nh h\u1ecdc n\u00e0y gi\u00fap gen Z th\u1eed s\u1ee9c v\u1edbi nh\u1eefng c\u00f4ng vi\u1ec7c nh\u01b0 ti\u1ebfp th\u1ecb n\u1ed9i dung, qu\u1ea3ng c\u00e1o \u0111a k\u00eanh, t\u1ed1i \u01b0u h\u00f3a website\u2026 \u0110\u00e2y l\u00e0 nh\u1eefng c\u00f4ng vi\u1ec7c h\u1ee9a h\u1eb9n \u0111\u01b0\u1ee3c gi\u1edbi tr\u1ebb y\u00eau th\u00edch nh\u1edd \u0111\u1ec1 cao s\u1ef1 s\u00e1ng t\u1ea1o, mang \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c hi\u1ec7n \u0111\u1ea1i v\u00e0 n\u0103ng \u0111\u1ed9ng.<\/p>\n
\u0110\u1ec3 gi\u00fap sinh vi\u00ean t\u00edch l\u0169y kinh nghi\u1ec7m v\u00e0 r\u00e8n k\u1ef9 n\u0103ng ngh\u1ec1, tr\u01b0\u1eddng x\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o v\u1edbi 70% th\u1eddi l\u01b0\u1ee3ng d\u00e0nh cho th\u1ef1c h\u00e0nh. Sinh vi\u00ean c\u00f3 \u0111i\u1ec1u ki\u1ec7n c\u1ecd x\u00e1t v\u1edbi m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c t\u1ea1i c\u00e1c doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1eeb khi c\u00f2n ng\u1ed3i tr\u00ean gh\u1ebf nh\u00e0 tr\u01b0\u1eddng.<\/p>\n